MY.GAMES announces partnership with video games mental health charity Safe In Our World

The partnership will support a series of initiatives to create awareness for the charity and help gamers and game developers around the world access important mental health resources.

Global gaming brand MY.GAMES is delighted to announce that it is extending its mental health awareness initiative through a new partnership beginning today with Safe In Our World, the video games mental health charity.

After the charity’s successful fundraising drive Safer Together, during May’s Mental Health Awareness month, MY.GAMES was keen to pitch in to help the charity with its long-term objective; eliminating the stigma surrounding mental health to make it a natural topic of discussion and to promote the dialogue surrounding mental health so people are not afraid to reach out for help if they need to. 

Starting today, MY.GAMES is running a global advertising campaign across its mobile titles to create awareness for the charity and help gamers and game developers around the world access important mental health resources.

Leo Zullo, Chair and Trustee of Safe In Our World commented:  “The video games industry creates worlds for huge numbers of vulnerable people, and it is our duty to help and support them. We can reach them and share this message if we work together; and together, we can actually make a difference. Safe In Our World is the first step in these efforts, and we’re delighted with the response within the industry and from our partners, such as MY.GAMES, and individuals who are joining this initiative.”

Elena Grigoryan, CMO at MY.GAMES added: “Mental Health awareness is an important part of the MY.GAMES strategy for creating a safe and comfortable environment for everyone who loves games within our communities. We are glad to be supporting Safe In Our World’s activities and the important work the charity is doing. We want to help in any way we can to contribute to strengthening the knowledge around the subject of mental health and work together to open a dialogue around these topics – creating a safe space for people to reach out.”

Working hand in hand with companies promoting the conversation around mental health has been part of MY.GAMES mission for several years, particularly amid the global pandemic. This has included a study with the IDGA and Fair Play Alliance conducted in 2020 assessing how aware gamers are about mental health, and how often they experience problems related to it.  After the success of this initiative, MY.GAMES will also be facilitating a new anonymous research survey beginning in July to help Safe In Our World gather important information and data to help with their mission. Other aspects of the partnership will be announced soon.

CEO of Safe in our World, Dr. Gina Jackson OBE concluded by saying: “The main goal of Safe In Our World is to create and foster worldwide mental health awareness within the video game industry and beyond; to eliminate the stigma surrounding mental health, to make it a natural topic of discussion, and to promote the dialogue surrounding mental health so people are not afraid to reach out for help if they need it. We feel that partnerships like these will be a step towards achieving this goal for the people within our games communities.”